The European cryptocurrency landscape experienced remarkable growth in 2024, accounting for a striking 23% of all global crypto transactions translating to over $1.3 trillion. Italy, in particular, has emerged as a dynamic player, recording a 25% increase in the use of crypto trading platforms over the past year. Though it still trails behind Germany and France in the number of active users, Italy’s pace of growth is drawing the attention of industry observers.
A key driver of this momentum has been the implementation of the Markets in Crypto Assets (MiCA) regulation, which has brought much needed clarity and stability to the European regulatory environment. For investors and service providers alike, MiCA has helped build a foundation of trust and legal certainty that is fueling expansion.
Italy’s evolving crypto scene is brimming with potential. The country boasts a strong entrepreneurial ecosystem and a growing appetite for financial innovation. However, challenges remain particularly in the areas of taxation and legal interpretation. Looking ahead, the integration of blockchain and digital assets into traditional financial services is expected to accelerate, powered by improved regulation, public education, and increased institutional confidence.
Amid this optimistic climate, Spanish crypto powerhouse Bit2Me is celebrating a milestone its 10th anniversary. Since its inception in 2014, Bit2Me has become a benchmark for innovation and compliance in the crypto space. With more than 1.2 million registered users, 7,500 corporate clients, a 192% surge in revenue, and a team of over 200 employees, the company stands as a major European player.
Bit2Me’s decade long journey has not been without hurdles. The firm has successfully weathered two “crypto winters,” all while strengthening relationships with major institutions including Telefónica, Investcorp, BBVA, Unicaja, Cecabank, and Inveready. Bit2Me attributes its resilience to its focus on security, regulatory rigor, and a culture of continuous innovation.
To mark its anniversary, the company has shared impressive performance data. Over the years, Bit2Me has steadily expanded its portfolio of services from its early days as Spain’s Best Startup in 2015 to the launch of Bit2Me Academy, Bit2Me OTC, and its official mobile app. The company has consistently rolled out new solutions: Bit2Me 2.0 in 2020, a suite of tools like Bit2Me Trade and Pay in 2021, and $B2M their proprietary token.
Bit2Me’s expansion did not slow down. In 2022, it introduced Bit2Me Earn, Launchpad, and the Bit2Me Card, while securing official registration with the Bank of Spain. In 2024, it entered Spain’s government backed financial sandbox to pilot its Security Tokens Exchange (STX) a blockchain based exchange. It also acquired Dekalabs, a Web3 consultancy, further broadening its capabilities.
On the international front, Bit2Me made notable strides by entering the Argentine market and registering with the Comisión Nacional de Valores (CNV) as a Virtual Asset Service Provider. The company also unveiled Bit2Me Loan, allowing users to access fiat loans using cryptocurrencies as collateral.
User engagement has soared: active wallet users grew by 115%, and overall trading volume rose by 228% year on year. Bit2Me Pro, the company’s platform for professional traders, saw a 250% growth in active users, now offering over 300 trading pairs.
The Bit2Me Earn program, which rewards users for holding crypto assets, has distributed more than €3.5 million in rewards an 88.21% increase over 2023. Meanwhile, the platform expanded its support to 46 crypto denominations.
Bit2Me’s native token, $B2M, gained significant traction, posting a 41.07% increase in value and reaching 100,000 holders. This growth reflects the token’s expanding utility and the benefits it offers across Bit2Me’s ecosystem.
Leif Ferreira, Bit2Me’s CEO and co founder, commented on the achievements: “2024 has been an outstanding year for us. We’re working diligently to integrate Bit2Me APIs into leading financial institutions, helping them offer crypto services directly to their clients. As we prepare for further expansion in Europe in 2025, we remain committed to enhancing usability, security, and regulatory compliance pillars that define our identity and continue to earn us the trust of our users.”
With a decade of trailblazing behind it, Bit2Me looks ahead to a future where crypto becomes a mainstream component of financial life and where Italy, along with the broader European market, plays a key role in this transformation.
